The End Of An Era: Daimler Pulling The Plug On Maybach Brand

It’s the end of an era for hip-hop heads who fancy Maybachs – Daimler has announced plans to shut down the super-high-end brand sometime in 2013. According to USA Today:

“Daimler has made it (almost) official: It will shut down the super-luxury Maybach brand to end almost a decade of losses from an auto that sells for more than $350,000 when a revamped version of the flagship Mercedes-Benz S-Class comes to market in 2013, Bloomberg News reports.

‘It would not make sense to develop a successor model,’ CEO Dieter Zetsche said in remarks confirmed by Daimler spokesman Marc Binder. The coming S-Class is such a superior vehicle, ‘it can replace the Maybach.’

Daimler hasn’t made a profit on the Maybach after deciding to reintroduce the 1930s-era marque in 2002, Zetsche said. Mercedes will double variations of the $95,000 S-Class to six as it seeks to boost annual vehicle sales by at least 10,000 a year and step up its challenge to BMW as the world’s top luxury-car maker.”

Oh my, what car will Jay-Z, Kanye, Birdman and many other hip-hop stars boast about in their rhymes now?

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November 28th, 2011 | Mara | Comments Off |